AdWords 301: An Advanced Guide (AdWords University, Part 3)

I was initially tempted to skip the basic information in the first few chapters but that would have been a real mistake. I ended up learning great ways to write better ads, especially by focusing on the customer instead of my business. I also learned how to compare my ads to competitors and figure out how to make mine both stand out more and lead to higher conversion rates. Because conversion rate is what it's all about. But the advanced info is where the book really shines. I learned how to easily do things I'd always wanted to do: Create and more importantly keep track of multiple campaigns, manage my keywords better, quickly come up with a great list of long tail keywords which is now where some of my best conversion rates come from , analyze my results using easy to understand analytics because I used to get so bogged down in the detail I became paralyzed by all the numbers , and last but not least come up with an overall marketing plan that works a lot better and makes more sense than what I had been doing for the last couple years.

And I thought I had been doing pretty well The surprising part is that is that the authors show you that doing all this is actually really easy once you learn how to get the priorities straight. You'll spend less time on AdWords, probably spend less money although I've actually started to spend more since my ROI is much higher , and show better results. And if you're new to AdWords getting the complete course is really great because you'll learn just about everything you need to know from keyword research to improving ROI Learning the magic recipe for a successful Google AdWords campaign is a bit like trying to decipher a secret language.

Although I learned a few things at the workshop, I decided to give AdWords University by Stephen Moss and Mark Brimm a try to see if anyone else had better ideas that were less elementary and more tangible. The AdWords University not only exceeded my expectations; I applied many of the groundbreaking techniques to my own business's AdWords campaign and discovered how to write great ads, how to stick to my adwords budget without wasting time, how to test my results by running multiple AdWords campaigns, and many more tricks that were totally unique.

I'm no math whiz, but I do know that numbers don't lie and I've been getting a lot more traffic on my site.

Product details

These two authors obviously know their stuff and have been doing this awhile, because they apply knowledge from hands-on experience in an engaging manner. AdWords University is intelligent, yet simple enough for AdWords novices. Those who are familiar with other AdWords books will appreciate the consistent use of specific examples and screenshots to get the point across unlike some of the books out there. I liked the witty analogies and section about running multi-site campaigns, plus they have broken down the challenging task of reading those Google graphs in a simple enough way that kept me interested.

Most eBooks I've purchased in the past are just small pamphlets, but this book is meaty enough to be an AdWords novel.

Mark Brimm (Author of AdWords )

Maybe the authors will consider turning it into a printed book one day so that I can bring it to the beach and turn my time otherwise spent basking in the sun into a real business write-off. Once I got this book and started working through it, I was surprised to learn that this is the best information on ad words that I could find. Very knowledgeable, very clear, and takes a complicated topic and makes it attainable.

This is definitely the starting point for anyone about to do an ad words campaign on their own! I don't have time to review books, but in this case had to give a 2 star "caveat emptor" review. Having just finished this book, I'm wondering what exactly all the 5 star reviewers learned. Not too much to this book I'll have to find another resource to get any meat. See all 8 reviews.

Vertical criterion IDs

Most recent customer reviews. Published on December 16, Published on October 23, Published on September 21, Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway. The Complete Guide to AdWords.


  • Error establishing a database connection!
  • Power Play!
  • The Questions of King Milinda (Part II)?
  • Ayude a sus hijos a triunfar en la escuela secundaria y llegar a la universidad (Help Your Childre;
  • Cheap Adwords Ppc, find Adwords Ppc deals on line at lenero.ru.

Set up a giveaway. Feedback If you need help or have a question for Customer Service, contact us. Would you like to report poor quality or formatting in this book? Click here Would you like to report this content as inappropriate? Click here Do you believe that this item violates a copyright? There's a problem loading this menu right now. Get fast, free shipping with Amazon Prime. Your recently viewed items and featured recommendations. View or edit your browsing history. Get to Know Us.

Kindle Feature Spotlight

English Choose a language for shopping. Not Enabled Word Wise: Not Enabled Enhanced Typesetting: Enabled Amazon Best Sellers Rank: Would you like to report this content as inappropriate? Do you believe that this item violates a copyright? Amazon Music Stream millions of songs. This book will show you the step by step methods you need to make it happen.

We'll give you the roadmap you need to successfully advertise your business online.

Cheap adwords ppc deals

We'll make it clear, but the action is up to you. Read more Read less. Enabled Similar books to AdWords Kindle Cloud Reader Read instantly in your browser. Product details File Size: December 8, Sold by: Related Video Shorts 0 Upload your video. Customer reviews There are no customer reviews yet. Share your thoughts with other customers. Write a customer review. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway.

Set up a giveaway. Feedback If you need help or have a question for Customer Service, contact us. Would you like to report poor quality or formatting in this book? Click here Would you like to report this content as inappropriate? Click here Do you believe that this item violates a copyright? There's a problem loading this menu right now. Get fast, free shipping with Amazon Prime. Your recently viewed items and featured recommendations.

View or edit your browsing history. Get to Know Us.

The Complete Google AdWords Course: Beginner to Advanced!

English Choose a language for shopping. Not Enabled Word Wise: Not Enabled Screen Reader: Enabled Amazon Best Sellers Rank:

admin